Samsung has expanded its art-inspired TV lineup at CES 2026. Specifically, it unveiled updated versions of the Samsung The Frame 2026 and The Frame Pro. Although the core display technology remains unchanged, the company is now offering more sizes and improved connectivity.
The standard Samsung The Frame 2026 (LS03H) still uses a regular QLED panel with LED backlighting. Meanwhile, The Frame Pro (LS03HW) retains its Neo QLED system with edge-mounted Mini LEDs. As a result, it delivers superior contrast and brightness control.
So, what’s new? Well, Samsung is significantly expanding size options. The Frame LS03H now comes in 43″, 50″, 55″, 65″, 75″, 85″, and 98″. In addition, the Frame Pro—previously available only from 65″ upward—now includes a 55-inch model. This makes its premium features accessible to more homes.
Samsung is also adjusting accessories based on size. For instance, the 98-inch Frame includes a bezel in the box. On the other hand, only the 43″ and 50″ models support the wired One Connect Box. All other sizes feature built-in ports and do not support the traditional box.
However, The Frame Pro introduces a major innovation: the Wireless One Connect Box. It uses Wi-Fi 7 and Samsung’s high-compression codec. According to Samsung, it can even transmit 4K/144Hz video through walls. Consequently, users can enjoy a cable-free setup without sacrificing performance.
Both models share key performance features. They include 4K resolution, 144Hz refresh rate, variable refresh rate (VRR), ALLM, and AMD FreeSync Premium. Moreover, they support Dolby Atmos, HDR10, HDR10+, HDR10+ Advanced, and HLG. Plus, Eclipsa Audio enhances sound immersion.
Of course, Art Mode remains central to the experience. Users can browse and display thousands of 4K artworks via the Art Store. Additionally, a Glare Free coating reduces reflections in bright rooms. Thanks to magnetic bezels, owners can easily match their décor. And with the No Gap Wall Mount, the TV sits flush like a real painting.
Under the hood, both TVs run Tizen OS 10.0 with One UI. Importantly, Samsung promises up to seven years of software updates—ensuring long-term usability.
New this year is the Samsung Vision AI Companion. This smart assistant can answer questions about on-screen content. It also learns your viewing habits to recommend music or videos. Even more, it can suggest meals based on your lifestyle preferences.
In short, while the Samsung The Frame 2026 doesn’t overhaul its core design, it becomes more versatile. Thanks to expanded sizes, wireless connectivity, and AI features, it now fits more spaces and needs. Whether you prefer a compact 55-inch Pro or a statement-making 98-inch Frame, Samsung offers an artful solution for nearly every home.
READ: Samsung Showcases OLED Display Concepts for Future AI Robot
