Samsung Electronics has appointed TM Roh, current President and Head of its Mobile eXperience (MX) division, as the Acting Head of the Device eXperience (DX) division, following the untimely passing of Han Jong-hee last week.
This major internal leadership update places Roh at the helm of both Samsung’s mobile business and its broader digital devices and appliances operations — a critical move during a pivotal time for the tech giant.
🧑💼 Executive Reshuffle
In addition to Roh’s expanded role, Samsung has announced several other key appointments:
- Won-joon Choi becomes COO of the MX division while retaining his responsibilities as Head of R&D Office and Head of Global Operations for MX.
- Cheolgi Kim is appointed Head of the Digital Appliances business, signifying a strong focus on innovation and product integration.
These moves aim to streamline leadership across Samsung’s consumer tech portfolio, covering smartphones, TVs, smart appliances, and more.
🎨 Mauro Porcini Joins as Chief Design Officer
Samsung also revealed the appointment of Mauro Porcini as President and Chief Design Officer. Porcini, formerly of PepsiCo and 3M, brings deep experience in product and brand design.
“With the addition of Mr. Porcini, Samsung Electronics plans to further strengthen its design capabilities across all business areas, including mobile, TV and home appliances,” said the company in an official statement.
His hiring reflects Samsung’s strategic emphasis on unified, user-focused design language across devices.
📝 Final Thoughts
As TM Roh assumes leadership of Samsung’s DX division, the tech world watches closely to see how he will balance the company’s mobile innovation momentum with its home tech and appliance strategy.
With trusted veterans stepping into key roles and a new design chief on board, Samsung appears poised for a refined direction, both in leadership and in product experience.
