Global pop icon RM of BTS has teamed up with Samsung Electronics to release a new short film that highlights the beauty of art in everyday life through Samsung Art TV displays. Premiering during Art Basel Paris, the digital feature showcases how Samsung’s The Frame Pro and Neo QLED 8K televisions allow users to experience museum-quality artwork right from home.
Building on RM’s earlier Art Basel collaborations, the film captures his deep connection to art and how it inspires daily reflection and creativity. The BTS leader curates works like Keith Haring’s “Dancing Dog,” Lee Shinja’s “Spirit of Mountain,” and Natasha Durley’s “Super Moon,” expressing joy, optimism, and serenity throughout the autumn season.
Samsung Art TV: Blending Innovation and Aesthetics
The Samsung Art TV lineup combines advanced display technology with elegant design, transforming living spaces into personal galleries. The Frame’s matte display reduces glare for a realistic canvas effect, while the Neo QLED 8K’s Quantum Dot and Mini LED technology enhance contrast, color, and depth.
Through the Samsung Art Store, users can access more than 4,000 artworks from world-renowned museums and artists. With intuitive curation tools, anyone can customize their viewing experience and explore art that fits their mood or décor.
RM’s Role as Global Art Ambassador
As a global ambassador for Samsung Art TV, RM continues to inspire fans to embrace creativity and culture. “Art has always been a way for me to reflect and connect,” he shared. “With Samsung Art TV, I can bring a world of creativity into my space and hope others will do the same.”
Samsung’s collaboration with RM reinforces its vision of making art accessible through technology. After serving as the official Art TV partner at Art Basel, the company continues its 19-year reign as the world’s leading TV brand—bridging innovation, culture, and lifestyle in one seamless experience.
