Global smartphone shipments Q2 2025 grew modestly by 1% year-over-year, according to IDC’s quarterly mobile phone tracker. Total shipments reached 295.2 million units, up from 292.2 million in Q2 2024. The market showed resilience despite global economic pressure, weak Chinese demand, and currency volatility.
Samsung retained its top position, shipping 58 million units and capturing a 19.7% share. This reflects a 7.9% growth compared to the previous year. The company’s Galaxy A36 and A56 models helped drive demand. In the U.S., the Galaxy A36 is priced around $399, while the A56 starts at $319.
Apple followed with 46.4 million shipments and a 15.7% share, seeing slight growth despite a 1% decline in China. The tech giant remained the top seller during China’s 618 festival and gained ground in emerging markets.
Xiaomi ranked third with 42.5 million units, marking a 0.6% year-over-year growth. The brand maintained strong momentum in price-sensitive markets.
Vivo shipped 27.1 million phones, taking a 9.2% market share, up from 8.8% last year. The company recorded a 4.8% growth, largely due to increased presence in Asia.
Transsion, known for its Infinix, Tecno, and itel brands, placed fifth with 25.1 million units and an 8.5% market share. However, its shipments dropped 1.7% year-over-year.
The “Others” category accounted for 96.1 million units, reflecting a 3.1% drop, indicating increasing dominance by top brands.
The overall picture from the Global smartphone shipments Q2 2025 report suggests a slow but steady market recovery. Demand for budget and mid-range phones, combined with new AI-powered features, has kept the sector stable during economic uncertainty.
