The Samsung coral reef restoration initiative marks its first anniversary with impactful progress in protecting marine ecosystems. Through its collaboration with Seatrees, Samsung Electronics continues to demonstrate its commitment to sustainability and innovation.
The partnership began in 2024 with the launch of the Coral in Focus project, announced at Galaxy Unpacked 2025. This initiative supports community-led coastal restoration efforts in regions like Fiji, Indonesia, and the United States.
Samsung has long focused on ocean conservation, starting with the Galaxy S22 series by recycling discarded fishing nets into smartphone components. This practice now spans across tablets, laptops, and wearables within the Galaxy ecosystem.
As part of its ongoing efforts, Samsung introduced Ocean Mode on the Galaxy S24 Ultra. This camera feature is designed specifically for underwater photography, reducing the heavy blue tint often seen in marine photos. Ocean Mode optimizes shutter speed, minimizes motion blur, and supports interval shooting — capturing thousands of high-quality images in a single dive.
These images enable researchers to build detailed 3D photogrammetry models of coral reefs. Local organizations then use the models to assess coral health, guide restoration, and track growth over time.
So far, the initiative has produced 17 3D coral models and helped plant 11,046 coral fragments, restoring approximately 10,705 square meters of reef — an area equal to 25 basketball courts.
This project aligns with Samsung’s broader “Galaxy for the Planet” vision launched in 2021, which includes integrating ocean-bound plastics into products and reducing the environmental impact across the product lifecycle.
With innovation at the core, Samsung’s partnership with Seatrees not only supports science-driven conservation but also shows how technology can play a powerful role in reviving marine ecosystems.
