Samsung Is Transforming Everyday Living With AI-Powered Accessibility in Its Smart Appliances
Driven by the mantra “AI for All,” Samsung Electronics is reshaping home living by embedding accessibility and user-centric values into its next-generation appliances. From simplifying controls for older adults to introducing hands-free door access for people with limited mobility, Samsung is making sure no one is left behind in the age of smart homes.
We spoke with Bona Lee, Vice President and Head of Customer eXperience (CX) Insight Group at Samsung’s Digital Appliances Division, who shared how inclusive innovation is guiding the company’s design philosophy.
“Operating home appliances requires a mix of physical, sensory, and cognitive abilities. We’re breaking down those barriers,” Lee explained.
Smarter, Simpler Interfaces for Everyone
Take the new Bespoke AI Laundry Combo — it replaces hard-to-read dials with large, intuitive digital screens that display frequently used settings right at the top. AI personalization ensures ease of use while minimizing effort, especially for those with visual or motor challenges.
Even better, SmartThings automation allows users with limited mobility to manage appliances and lights using simple voice commands like “I’m going to sleep,” turning accessibility into a seamless part of everyday routines.
What’s New in the 2025 Lineup?
Samsung’s 2025 Bespoke AI range introduces Voice ID technology via Bixby, which now recognizes individual users and adjusts accessibility settings accordingly. Whether it’s asking the fridge for a status update or receiving spoken alerts, built-in microphones and speakers make interaction effortless.
One standout feature is the Auto Open Door function. A gentle tap or a voice command like “Open the oven” can now open doors on refrigerators, washers, ovens, and dishwashers — providing independence where it’s needed most.
Partnering for Real-World Impact
Samsung isn’t going it alone. Through strategic partnerships with organizations like the Korea Center for Accessibility Assessment & Research, and in compliance with the upcoming European Accessibility Act, the company is ensuring its designs meet global standards.
Internally, teams such as the Samsung Family Supporters group — made up of employees and family members with disabilities — are deeply involved in refining these solutions. Their input has led to innovations like 3D-printed stick-on handles for drawers, available through the ITDA platform for anyone to download and print.
Empowering the Visually Impaired
Recognizing a gap in usability, Samsung collaborated with TUAT Corp., creators of the Sullivan Plus AI visual assistance app, to make connecting appliances to SmartThings more intuitive for the visually impaired. This partnership not only streamlines the user journey but also furthers Samsung’s commitment to accessible AI.
Looking to the Future
“AI for All” isn’t just a slogan — it’s Samsung’s long-term vision. The company plans to further integrate universal design principles by involving diverse user groups from the earliest stages of product development. As AI evolves, the focus will shift toward appliances that understand each user’s needs, environment, and routine — offering holistic, automated support.
Samsung envisions a world where universal technology meets universal accessibility, making smart homes a reality for all. The company’s latest innovations are not just about convenience — they’re about dignity, inclusion, and the future of connected living.
