The Samsung Sound Tower IFA 2025 launch introduced a new generation of portable audio devices designed for parties, gatherings, and outdoor fun. With the ST50F and ST40F models, Samsung delivers a combination of powerful sound, customizable lighting, and extended playtime in a bold, modern design.
Hun Lee, Executive Vice President of the Visual Display Business at Samsung, described the new release as a step forward in portable entertainment. “The new Sound Tower sets a new standard in how consumers experience entertainment both indoors and outdoors,” he said. The devices blend upgraded sound quality with vibrant LED effects, making them ideal for music lovers who want a true party-ready speaker.
Powerful audio for any setting
The Samsung Sound Tower IFA 2025 models feature redesigned acoustics, delivering up to 240W of sound with clarity and deep bass. Samsung’s Waveguide technology enhances dual dome tweeters, spreading crisp treble across a wide soundstage.
Dual woofers bring bass that can be adjusted through modes like Deep, Punchy, and Gentle. Four additional audio settings — Standard, Wide, Stadium, and Outdoor — allow users to tailor sound for different occasions, from casual listening to lively dance floors.
Battery life is another highlight. The ST50F offers up to 18 hours, while the ST40F runs up to 12 hours on a single charge. Both support replaceable batteries, so the party doesn’t stop. With IPX4 water resistance, these models are ready for backyard events and outdoor adventures.
Connectivity and group play
Samsung designed the new Sound Tower for seamless pairing. Users can connect multiple speakers through Auracast™ Group Play or create a stereo effect with True Wireless Stereo. This flexibility ensures that gatherings scale effortlessly, from small meetups to large celebrations.
Lighting for every mood
Beyond audio, the Samsung Sound Tower IFA 2025 launch showcased the Party Lights + system. With five presets and six dynamic lighting patterns, the system transforms sound into a visual experience. The lights react to beats and frequencies, activating dozens of LEDs in sync with music.
Lighting effects include Wave, Spark, Breeze, Flow, and Flare. Whether aiming for a high-energy festival atmosphere or a calm evening vibe, users can customize the speaker’s look through the Samsung Sound Tower app.
Five lighting zones
The upgraded design extends LEDs across five key areas:
- Track light: vivid patterns around the woofers.
- Ring light: bold colors around the tweeters.
- Line lights: framing the speaker’s body.
- Crystal lights: glowing at the base for energy.
- Handle light: illuminating the panel and supporting devices.
Together, these features deliver a 360° effect, ensuring the party looks as good as it sounds.
Built for performance and portability
Samsung designed the Sound Tower with both mobility and durability in mind. The ST40F comes with a grip handle, while the larger ST50F adds wheels and a telescopic handle for easier transport. This ensures portability without sacrificing design.
Model breakdown
- Sound Tower ST50F: 240W output, 18-hour battery, 6.5-inch dual woofers, 25mm dome tweeters, telescopic handle with wheels, IPX4 water resistance.
- Sound Tower ST40F: 160W output, 12-hour battery, 5.25-inch dual woofers, 20mm dome tweeters, integrated handle, IPX4 water resistance.
Both models feature DJ Booth and Karaoke modes, along with a guitar input, turning the speakers into live performance hubs.
Why the Samsung Sound Tower IFA 2025 matters
The Samsung Sound Tower IFA 2025 launch highlights Samsung’s ambition to redefine portable entertainment. These models combine immersive sound with interactive lighting, creating a product that appeals to both casual listeners and party hosts.
By offering long battery life, customizable features, and durability for outdoor use, Samsung positions the Sound Tower as more than just a speaker — it’s a complete entertainment system. For users who value both performance and atmosphere, the new Sound Tower delivers on every level.
