Samsung has taken the top spot in India’s premium smartphone market, overtaking Apple in Q2 2025 for the first time, according to new data from the International Data Corporation (IDC).
In the overall Indian smartphone market, Samsung held a 14.5% share, maintaining its second-place position from Q1 2025 and recording 21% year-on-year growth compared to 12.9% in Q2 2024. However, its performance in the premium segment—phones priced above $800—was the real breakthrough.
IDC’s report shows that Samsung captured 49% of India’s premium smartphone market in Q2 2025, edging out Apple, which had 48%. The surge was largely powered by the success of the Galaxy S24 and Galaxy S25 series, which were top sellers in the segment.
The momentum could accelerate further in Q3 2025 following the launch of Samsung’s Galaxy Z Fold 7 and Galaxy Z Flip 7. These foldable flagships have received strong market response, with the Galaxy Z Fold 7—featuring the thinnest and lightest design in its category—emerging as a standout hit. If early popularity translates into sustained sales, Samsung could strengthen its lead not only in India but also in the global premium smartphone market.https://www.everysamsung.com/1754/samsung-galaxy-s25-fe-full-specs-leak/
With Apple now trailing by just 1%, the next quarter will reveal whether Samsung’s innovation-led strategy and foldable portfolio can cement its dominance in the high-end segment.https://www.youtube.com/watch?v=EIAVaWndEGw
